In 2007, Loews Hotels created a partnership with Modest Needs.org, an award-winning public charity with a simple but critical mission to stop the cycle of poverty before it starts for the low-income workers whom conventional philanthropy has forgotten.
Modest Needs' donors have stopped 3,984 low-income individuals and families from entering the vicious cycle of poverty and a lifetime of dependence on the public welfare system for their survival. And, in the process, with their “small change,” they’ve freed up millions of dollars in state and federal funding that would have been used to support these people if nothing been done to help them in their times of short-term crisis.
Janet and Danny Schwabenland, long-time Glendale residents, were recently faced with unexpected repairs to their van – a necessary tool for traveling with Danny, a disabled veteran who has suffered a stroke and is now wheelchair-bound. The Glendale Chamber staff led them to Modest Needs, where their application is currently being reviewed. Through the donations of everyday people, Janet and Danny hope to raise the funds necessary to fix this very critical part of their livelihood.
Modest Needs is quickly gaining national recognition. The Oprah Winfrey Magazine, O, recognized the organization in the December 2007 article “The Year of Giving Brilliantly.” Additionally, Former President Bill Clinton selected Modest Needs as one of the best organizations for social media in his book, "Giving."
Loews has always supported their "Good Neighbor" policy, in that each Loews Hotel participates and supports the communities in which they reside. In 2007, Loews decided to partner with one organization which had a similar style and complemented the Loews principals and promise.
What is different about the dollars you donate to Modest Needs? Patrons can view all grant applications and vote on where their donations will go. Modest Needs accepts applications from all of the US and Canada, but grants can stay right in your own backyard.
With their commitment to the community and Modest Needs, each Loews Hotel hosted two charitable events to benefit Modest Needs. Each hotel has appointed a Modest Needs Council which consists of five employees who plan events and selects the grants which our donations will fund. The Loews Denver Hotel hosted the "Vino, Verdi and Vermicelli" (see photos) an evening of fine wines, opera and a gourmet six-course dinner. Our second event was the Metro Mile in conjunction with the YMCA and the City of Glendale.
Throughout the year, the Modest Needs Council has hosted a cider stand, a giving tree and "Take Your Boss To Work Day" for additional fund raisers.
In all, Loews Denver has raised well over $8,000 for Modest Needs and is still counting. Better yet, the giving is infectious. Mountain Towers, the adjoining office building to the Loews Denver has joined the cause. After allowing the Loews to host a hot cider stand in their lobby, they have agreed to donate proceeds from three of their holiday events.
For more information about Modest Needs, please visit www.modestneeds.org. |